Spoofing
A message or identity dressed as a trusted source. Email, SMS, caller ID, and websites all do this cheaply.
Spoofing is making a communication look like it came from someone you already trust. A lookalike vendor email, a cloned login page, a caller ID that says the bank. The content is the tell; the From line is not evidence.
Mail authentication (SPF, DKIM, DMARC) makes domain spoofing harder. Browser warnings, known-good URLs, and a callback on a number you already have beat 'it looked official'.
Fact source: ASD's ACSC glossary.
